I love being able to find useful content to share with a range of different audiences. I’m using a couple of tools right now and thought I’d share more about LinkedIn Pulse in case it’s not a part of LinkedIn you are familiar with.
What is LinkedIn Pulse and how can I access it?
LinkedIn itself describes it as ‘The most shared news on LinkedIn.’ You can access it by going to this link directly, or by looking at “News” from your LinkedIn profile, and then clicking on LinkedIn Pulse. LinkedIn introduced it to their suite of tools in March this year and highlighted the benefits in 3 key areas:
- Surfacing content that your networking is sharing
- Surfacing content that your industry peers are sharing
- Surfacing content outside your industry
How I’m using it in my social media role
It’s one of several tools I use to find interesting content relating to how individuals and companies are using social media. I check in every couple of days to check out what is new, and what the top stories are. Whilst I often find news direct from Twitter, I like LinkedIn today as it gives me the ability to check out some of the most popular stories that are current at the time. Because they are focused in industries, I’m much more likely to see at a quick glance what the hot topics are and then be able to share them out with my contacts, either via LinkedIn, Google+ Twitter. Or of course, to consider a longer blog post on them.
How you could use LinkedIn
When you visit LinkedIn today you can see content being shared. It’s also possible to add in industries or sources that you want to keep up to date with. So for instance, you may decide that you’re interested in a new role in a different industry. No problem – you can search different industries and follow the news from that industry to check out what the content being shared on LinkedIn is. You can also look at specific sources that LinkedIn lists, and follow content being shared on LinkedIn from that source. I like HBR content, for instance, so I just went and added that in.
Other ways you could use LinkedIn today depending on what your topic of interest is:
- Topics you can share with relevant colleagues or clients as discussion points.
- As a resource for a project – look for articles which help you build your case.
- As a way to find relevant blogs in your niche to start connecting with.
- To check out what kind of content your network is sharing, to help you share more relevant content with them in the future.
- As an idea for a new blog post (including a nice link crediting the original link!)
A multitude of mindsets
If we open ourselves to using tools that open us to new sources, then we are able to find new perspectives, and connect with new people. We can see posts that challenge us, our viewpoints and our way of thinking about the world. And right from the comfort of our own desks.
A river of news, a party of potentials
The joy of social for me is the ability to pull in information which I am interested in. I’m abundant in mindset simply because there is so much content out there, some of it will give me a new perspective which will resonate with my current view or cause me to reach out to find out more. The important fact is that in our river of news, it’s important that we can fish for the pieces that we want to see. We don’t have to hook it all out of the water. We can pick and choose until the right catch comes along and we scoop it up and take it out and show it off. We do this all the time in social where we share insightful, relevant content that we found on our journey through an average day.
Room for old friends, new friends, and friends we haven’t met yet (or your business equivalent)
When we think about social with a mindset of abundance we can see that there is room for our current connections as well as keeping in touch with people we may not keep top of mind so often. We also see that we can open that door to building a relationship more easily with people we meet and find interesting at real life events like that conference you attended just last week.
Give yourself permission to feel abundant, not fatigued.
Yes it’s easy to feel fatigued especially with each new tool. I love learning and I love finding new tools to use, but even so sometimes it can feel overwhelming. By giving yourself permission to remember to come back to the benefits you find, and by holding each piece of content, or each source lightly, you save yourself from the burden of keeping lots of content in your mind.
Find places to hold your content, but most of all find ways to share relevant content. That is abundant thinking with social at the heart – using social to share the gift of useful, relevant people with the right people, at the right time. And with so much content out there, it’s a great time to get started!